The impact of COVID-19 on food trends

COVID-19 has forced a shift in how consumers around the world are getting their food, what they’re eating and where.
Betty Crocker frosting and cake mix on store shelf

Shifts in consumer behavior and food trends 

We connected with Jeanine Bassett, vice president of Consumer Insights at General Mills, to discuss the effects of COVID-19 on consumer behavior and food trends, including:

  • How big of a shift we’re seeing to at-home eating
  • How the traditional meals of breakfast, lunch and dinner have changed
  • Why baking emerged so quickly as a trend
  • What factors take on importance for at-home eating
  • The new consumer problems we should be solving
  • How the COVID-19 pandemic is different from the trends during the 2007-2009 recession
  • How much of what we see today will stick after the guidance to stay at home has passed